Taggarkiv: presentationer

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Presentera som Hollywood gör film

Du kan inte övertyga den som sover, eller kollar mailen, eller Insta, eller…

Nr 3, Golden Retrievern, är din publik vid digitala möten

Distraktionerna är många och enkla att kasta sig in i, och ”vem märker väl om jag bara gör något annat en liten stund?”

Om tråkiga presentationer var ett gissel redan före C19 så har de digitala mötena gjort dem till rena katastrofen.

Istället för att deltagarna bara blir uttråkade och kanske zoomar ut kan de nu enkelt börja göra något helt annat. Dessutom blir det mycket svårare att se vilka som är med och vilka du har förlorat, särskilt om de inte har kameran på.

Omväxling, förändring och något nytt

Länge har jag predikat att det absolut viktigaste för att inte misslyckas med digitala presentationer är ett ständigt flöde av omväxling. Om en lång presentation med massor av bilder var tråkig i konferensrummet är den rena döden på skärmen. Döden för åhörarnas engagemang och uppmärksamhet liksom för budskapets effekt. Det gäller att hålla deltagarna engagerade HELA tiden.

Gör som Hollywood, introducera något nytt var 6:e till 7:e minut.

När jag lyssnade på Linda Björcks LinkedInpodden, Nr 170 (!!!) – ”Därför ska du använda video på LinkedIn” nämnde Helene Åberg från Stockholm Pixelhouse att vi kunde lära oss av hur Hollywood gör filmer. Tydligen är tumregeln att introducera något nytt med 6-7 minuters mellanrum. En ny scen, en ny karaktär, en överraskande twist på storyn till exempel. För de har lärt sig av erfarenhet att efter den tiden tappar publiken fokus. Det duger nog som tumregel även för oss som presenterar i digitala möten.

Vilken sorts omväxling kan vi arbeta med i digitala möten då?

Listan är lång, men här kommer några förslag. Lägg gärna till dina egna i en kommentar.

Växla mellan att visa presentation och att tala i helbild. Ett bra sätt är att prata i helbild och sedan sammanfatta med en enkel bild (Tack Anna Bellman för det tipset)
Byt mellan vad du presenterar. Om du presenterar bilder, stick in en film eller ett ljudklipp, eller kanske en demo
Be din co-host att läsa upp eventuella frågor från chatten (för du bör alltid ha en co-host som håller koll på chatten, besvarar vissa frågor direkt och sparar andra till att be dig svara live). Co-hosten kan gärna nämna vem som ställt frågan, för att ytterligare engagera deltagarna
Ställ en fråga till deltagarna, antingen att besvara i chatten eller med något verktyg som Svava, Mentimeter eller något annat. Även om den inte tillför mycket till innehållet så skapar den omväxling
Nämn en deltagare vid namn. Ställ en riktad fråga till en namngiven deltagare (som kan förväntas ha något vettigt att komma med) eller – om det är riktigt illa – till någon som verkar ha zoomat ut.
Ta in en annan talare. Eller kan ni ha en dialog ni båda hela tiden. Som en intervju snarare än en presentation.
Växla mellan att presentera fakta och att illustrera konsekvenserna av det du presenterar med en engagerande berättelse.
Skicka ut deltagarna i breakout rooms. Alla ÄLSKAR breakout rooms.
Bryt för en bensträckare, eller kanske lättgympa – minst en gång i timmen. På IBM brukade vi tala om en ”one function break”. Så kort att man hinner hämta en nypa luft, förgifta den och sig själv med en cigg, fylla på med kaffe…eller tvärt om. Men bara en av dessa. Inte två.

Lycka till sedan med att trollbinda dina åhörare!

Bidra gärna med dina egna förslag eller erfarenheter i en kommentar nedan.

24 januari, 2022/0 Kommentarer/av Peter Bjellerup

3 simple settings to avoid committing harakiri by Keynote in your next video meeting

Digitala möten

Not the right mood for a great presentation.
Image by Usman Yousaf on Unsplash

Learn from my mistake. Don’t commit harakiri by Keynote.

You might well have watched ”Death by PowerPoint, the TEDX talk by JD Phillips, on how to avoid boring your audience to death with uninspiring presentations presentations.

This post is different. It’s not for your audience. It’s for you, the presenter. It’s about how to avoid committing harakiri in public in your next online meeting, be it Zoom or MS Teams.

Or, in other words, it’s about avoiding making the same mistake I did in the spring of 2020.

Checking three simple settings in Keynote will save you from public humiliation.

An hour I will always remember, but want to forget

Spring 2020. Loads of people get sent home from their offices, most of them utterly unprepared. Well, I thought, I have worked remotely for over a decade and trained innumerable users in the why’s and how’s of remote collaboration. I have knowledge and experience that others desperately need. So I started doing webinars and sharing tips and tricks. Then came the day when I was due to deliver my first webinar for UP, where I had recently become a member.

UP is the World’s first cloud agency and has worked remotely from the start ten years ago. UP being in advertising, the presentation template was in Apple Keynote of course. So I transferred my slides to Keynote from PowerPoint which I had used before.

As soon as I went into slideshow mode, my nightmare began. When I needed to shift back to Zoom (as you do a lot when presenting online), I couldn’t use Command + Tab to shift between running applications. Then, I suddenly realised that my mouse pointer didn’t show either. It was like navigating blindfolded! I’m rarely struck with tech panic, but this pushed me over the edge and my presentation turned into my worst performance ever. I write this to save you from the same embarrassment.

Blame the sleek style perfectionists at Apple

Apple design is all about less is more. Sleek is just the first name. So, when the designers at Apple made a presentation software years ago, they obviously had in mind that presenting should be sleek and minimalistic. But they designed for presenting on stage, with a beamer. Not for presenting online where you constantly need to shift between your slides and the meeting service. To keep an eye on audience feedback, comments, the chat or shift between showing slides and presenting with you in focus, or participants.

So, they created settings to minimise disturbances on screen. Like ”Show the mouse pointer only on slides with links” and set it ON as default. So, Unless you have a link on your slide, you hav no chance of seeing where your mouse is! Navigating blindfolded in other words.

The next setting was probably intended to avoid mistakenly shift tasks while presenting. They disabled task shifting using the short keys ”Command + Tab” (on Mac) or ”Alt + Tab” (in Windows). That completed my harakiri. Not only could I not see my where my mouse was on the screen. I couldn’t shift back and forth between my presentation and Zoom (or any other meeting software for that sake).

Check your settings, or be doomed

So, before you use Keynote in Slideshow mode for an online presentation, go to the Settings, select Slideshow and make sure to have them as in the second image. NOT as in the first.

Avoid these three settings for any online presentations.

Make sure to have these three settings like this.

24 juni, 2021/0 Kommentarer/av Peter Bjellerup

The Social Swede blogg: The Social Swede (a.k.a. Bjebeje)

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